How do we get new players into RPG's? Is it even our responsibility? While it's unrealistic to expect WOTC or Chaosium to buy a Super Bowl commercial, there are some things we can and should do.
First of all, represent your hobby well. Be polite to Magic, Pokeman and even WoW players. Who knows, they may be persuaded to come to the Dark Side.
Volunteer. DM some games at the library or gaming store.
Next, start them early. I have two nephews who I've already got playing D&D miniatures. One is 7 and the other is 13 and ready for RPG's. I'm going to DM a game for he and some of his buddies on his Birthday,(here's a secret, it's alot of fun doing this too).
Just recently I sent out a Facebook message to friends who I thought might be interested about the upcoming D&D game day. Included in this message was a link to the "actual play" videos that Wotc is doing with the guys from Robot Chicken.
I would love hear any suggestions from the blogosphere. Remember, each gamer that leaves the hobby needs to be replaced and we could actually grow it. Any growth should be initiated by players and not the big companies.